What to ask a web designer before you hire them Most bad website experiences do not start with bad design. They start with the questions nobody asked at the start. You like the portfolio, you agree a price, and six months later you cannot log in to your own site, small edits cost a fortune, [...]
If you have ever looked in Google Search Console and seen a warning about "Core Web Vitals issues" without knowing what it actually means, you are not alone. Most small business owners have never heard the term until Google flags a problem, and by then it has usually been quietly affecting their rankings and [...]
Every week I speak to a small business owner who built their own website on Wix or Squarespace, spent a weekend getting it live, and is now three years in wondering why it ranks nowhere, why the phone does not ring, and why a competitor with a plainer site is doing better business than them. [...]
If your website doesn't clearly state where you operate, you're invisible to local searches. People typing "accountant Birmingham" or "plumber near me" won't find you because Google has no idea you serve that area. Claiming your Google Business Profile and actually mentioning locations on your website are the bare minimum for local visibility. Without local [...]
TL;DR: Outdated content on your website makes potential customers think you're either no longer trading or you don't care about your business. Testimonials from 2019, team photos of people who left years ago, and news sections last updated in 2020 destroy credibility faster than almost anything else. Fresh content signals you're active, successful, and [...]
TL;DR: If people can't find what they're looking for on your website within seconds, they leave. Confusing menus with vague labels, too many options, and information buried three clicks deep are costing you customers every single day. Simple, clear navigation with language your customers actually use is the difference between a website that converts [...]
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