If you are thinking “my website isn’t making money”, you are probably right. You are also probably guessing at the reason. Most business owners do. They decide it needs a redesign, or more traffic, or an SEO company, and they spend money on the wrong thing. After 17 years of building and fixing websites, [...]
A client of mine was spending a few hundred pounds a month on Google Ads and sending every click to the homepage. The ads were fine. The homepage had a slider, eight menu items, a paragraph about the company’s history and a contact form on a separate page. Plenty of clicks, hardly any enquiries.We built [...]
What to ask a web designer before you hire them Most bad website experiences do not start with bad design. They start with the questions nobody asked at the start. You like the portfolio, you agree a price, and six months later you cannot log in to your own site, small edits cost a fortune, [...]
What to ask a web designer before you hire them Most bad website experiences do not start with bad design. They start with the questions nobody asked at the start. You like the portfolio, you agree a price, and six months later you cannot log in to your own site, small edits cost a fortune, [...]
If you have ever looked in Google Search Console and seen a warning about "Core Web Vitals issues" without knowing what it actually means, you are not alone. Most small business owners have never heard the term until Google flags a problem, and by then it has usually been quietly affecting their rankings and [...]
Most homepages fail in the first five seconds. Not because they look bad, but because a visitor lands on them and cannot immediately answer three questions: what do you do, who do you help, and why should I trust you. If those questions are not answered fast, the visitor leaves and you never know [...]
Most business owners assume that more enquiries means more spending. A new website, a bigger ad budget, an SEO retainer. Sometimes that is true. But I have sat down with clients whose traffic was perfectly reasonable and whose enquiry rate was still poor, and in almost every case, the fix cost nothing. Getting more [...]
Every week I speak to a small business owner who built their own website on Wix or Squarespace, spent a weekend getting it live, and is now three years in wondering why it ranks nowhere, why the phone does not ring, and why a competitor with a plainer site is doing better business than them. [...]
Most small business websites sound the same. "We are passionate about delivering excellence." "Quality you can trust." "Your satisfaction is our priority." Read ten sites in the same sector and you will find variations of those phrases on almost all of them. They are meaningless, and every visitor knows it. Writing your own website [...]
Your website is not a one-off project. You do not build it, launch it, and leave it alone for three years while it silently deteriorates. That is exactly what most small business owners do, and it is exactly why so many of them end up dealing with hacked sites, broken pages, and a slow [...]
