If you are thinking “my website isn’t making money”, you are probably right. You are also probably guessing at the reason. Most business owners do. They decide it needs a redesign, or more traffic, or an SEO company, and they spend money on the wrong thing. After 17 years of building and fixing websites, [...]
A client of mine was spending a few hundred pounds a month on Google Ads and sending every click to the homepage. The ads were fine. The homepage had a slider, eight menu items, a paragraph about the company’s history and a contact form on a separate page. Plenty of clicks, hardly any enquiries.We built [...]
Most homepages fail in the first five seconds. Not because they look bad, but because a visitor lands on them and cannot immediately answer three questions: what do you do, who do you help, and why should I trust you. If those questions are not answered fast, the visitor leaves and you never know [...]
Most business owners assume that more enquiries means more spending. A new website, a bigger ad budget, an SEO retainer. Sometimes that is true. But I have sat down with clients whose traffic was perfectly reasonable and whose enquiry rate was still poor, and in almost every case, the fix cost nothing. Getting more [...]
Your website is not a one-off project. You do not build it, launch it, and leave it alone for three years while it silently deteriorates. That is exactly what most small business owners do, and it is exactly why so many of them end up dealing with hacked sites, broken pages, and a slow [...]
You have had a couple of quotes for a new website. One is £300. One is £2,500. The work looks similar on the surface. Both are five pages, both are WordPress, both come with a contact form. So you go with the cheaper one.I have watched this play out with dozens of clients over 17 [...]
There is a version of your website that looks fine on the surface but quietly bleeds customers every single day. I have seen it hundreds of times across 17 years of working with UK small businesses. The site is live, it has pages, it has your phone number on it somewhere. But it is not [...]
If your website doesn't clearly state where you operate, you're invisible to local searches. People typing "accountant Birmingham" or "plumber near me" won't find you because Google has no idea you serve that area. Claiming your Google Business Profile and actually mentioning locations on your website are the bare minimum for local visibility. Without local [...]
TL;DR: Outdated content on your website makes potential customers think you're either no longer trading or you don't care about your business. Testimonials from 2019, team photos of people who left years ago, and news sections last updated in 2020 destroy credibility faster than almost anything else. Fresh content signals you're active, successful, and [...]
TL;DR: If people can't find what they're looking for on your website within seconds, they leave. Confusing menus with vague labels, too many options, and information buried three clicks deep are costing you customers every single day. Simple, clear navigation with language your customers actually use is the difference between a website that converts [...]
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